BOOKS
The Girl on Bike, A Mountain Bike, A Mid-life Adventure and Men in Shorts
ARTICLES
22 Specific Ideas to Incentivize Optical Staff
6 Ways to Reduce Eyewear Remakes
Selling Rx Sun: What You & Your Staff Should Know
9 Ways to Sell More Children’s Eyewear
How to Greet Patients So They Purchase, Return & Refer Others
4 Summer Optical Promotion Ideas
13 Steps to More Effective Staff Meetings
Promote Plano Sunwear to Capture Sales Year-Round
Replace Micro-Management with Staff Empowerment
How to Make Your Patients the Star of Your Show
Colleen Hannegan: Eliminating the Circle of Confusion
Saying Goodbye - Creating an exit strategy when it’s time to leave your retail optical business
The Real Cost of Returns - The most misunderstood, misused, and mismanaged luxury of retail optical