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6 Keys to a Successful Book Launch Party!

Colleen Hannegan

Planning a book launch party is a grand event and one that takes 3-6 months to plan and prepare AND to make it a success. You'll need a party planner, (yourself most likely), a great venue, (I chose my local country club), delicious appetizers and drinks. I had a full wine bar and chilled water and there wasn't a drop of vino left at the end of a very successful evening.

Here are a SIX things I did to make it top-notch and memorable. After all, a book launch party is often times the culmination of YEARS of work (seven for me), and you feel like even if this book never makes it to the best seller list (but I do hold that vision), even if all this incredibly hard work falls short of finding a big audience ( I'm working on it), the love affair you've had with conceiving and birthing this story to the World deserves the caliber of debut party that is deserving of a beautiful love affair. Because you DO love this story. You've chaperoned it into being and hold full responsiblity for getting it out there to share with others. You believe 200% that every moment you stayed glued to the writing chair was a sincere commitment to the gift, the story, the healing, the wonder, the enchanted forest that dwells within from The Beginning to The End.

There are no mistakes in creating a good story, only in not giving it every opportunity to be great. And that includes a great editor, a great proofreader, a great co-book designer, a great book coach, and you yourself a great writer. And you are, are you not? Because a great book launch party can only become your reality if you believe you've truly written a great story and hired great caretakers to assist you in it's birthing. You stand in front of your crowd, and behind you are the many who've held your hand and helped you make your dream come true.

1. Plan a budget of $1000+ for the party, at least. (Mine cost $1200).Depending on venue, food and beverages, size of crowd, a first class book launch will provide a great opportunity to debut your book. Don't skimp. Choose a great venue. Planning far enough in advance can help with budget matters. I saved money by having my evening reserved a week before more expensive dates during the holidays. You can always negotiate the terms. You never know what you may get at no charge if you don't ask and work with the event planner.  I was able to negotiate using their projector and screen for my slideshow for no extra charge. And I brought my own wine, paid a corkage fee per bottle (saved $5 a bottle for better wine), and was given bar service at no additional charge (usually $150). Plan far enough ahead and you'll save lots of worry, stress and money.

2. Seek corporate sponsors. I had guest speakers/sponsors who were able to invite their clients to the party and share their products with new people in the crowd. Win/Win. They shared in the expense of food and wine. Their message paired well with my book subject and kept the audience interested, entertained and warmed up before I took the stage. Each sponsor spoke for 10-15 minutes only. My talk was 45+ minutes.

3. I had an MC for the evening, like any well planned event. He kept things flowing and timely. HIs ease and humor held us all together throughout the evening.

4. I chose to make it a free event. I was confident enough in my event, in my guest speakers and in my own talk, that I would sell books at the end of the evening. I thought to myself, if I was invited to a book launch party, would I attend if I had to pay? Maybe. But I'd feel alot more welcome if it was free and I was allowed to decide to buy or not to buy. Some authors charge $20-$40 and it includes a book and food. That is a valid idea. Others invite a donation to attend their book launch; say $25 and it includes a book! Good idea, too. No matter what you decide, it's your party and from start to finish, you have to be your own rockstar and have the party you've dreamed about, the one that will keep you smiling for a long time after because you did it your way and it was successful.

5. I hired 3 girlfriends and 1 sister and my daughter to act as 'hostesses" for the evening. They welcomed guests at the front door, at the guest book signing table, acted as timers in the back of the room for speakers, made sure guests found their way to the food and bar, and helped at the book signing table with payments and thank you's. This made a HUGE difference in my being relaxed knowing I didn't have to watch over EVERYTHING. They were friendly faces in a crowd and worked the room and made sure things went smoothly. I also hired a videographer and photographer and let them roam free. 

6. I wore a fabulous outfit I felt totally comfortable and beautiful wearing. I'd made my hair appointment earlier in the day so I'd feel all bright and shiny new. Presentation is KEY when you've invited 100 people to your show. Because it IS a grand event. You want your guests to feel as special attending as you do presenting.

Go 1st class. It's the only way to step onto your new stage as author and to compete in this great big world of writing. Trust me, it was SO worth it, every step of the way!


Colleen Hannegan

Our invisible masks, weapons, shields, spears, steel toe’d boots, gloves, helmets, swords, arrows, bullets, arms crossed; injustices, pains, sorrows, regrets, harm, scars, victories, success, winnings, losings, awards, inheritance, gifts, luck, years of hard labor, and smooth sailings. Your mileage and frequent flier miles.

Job titles, degrees, square footage, acreage, the four or six or seven figure income, receipts, registries, wardrobe, bank accounts, investments, make and model,  jewelry, labels, resume, lineage. Your years, months, days, hours, minutes, seconds, nano seconds. Your millennia, your infinity. Your biggest mind bending thoughts and your pipsqueak ah-ha’s.

Your social security number, your birth sign, your name.

Take it off, take it all off and set it in a nice neat pile at your feet, or a messy heap.  Girlpower is something far greater, more majestic, untouchable, immeasurable, incomparable and our birthright as a woman. It’s not earned it’s given. As unique as you are. ONEOFAKIND. Your very own superpower.

Reach deep down into it and see how high you climb.

Start HERE. Always start HERE.

photo courtesy of Taylor Sheridan

photo courtesy of Taylor Sheridan

Breaking Up with Worry & Rush

Colleen Hannegan

Worrying and rushing don't work....anymore.... in my new life chapter.  They don't create what I desire and long to have in my life, they won't make more magic, they don't share love or heal wounds and heartache. Worrying is all about 'what if' and 'what if' is a poisonous additive to my daily desires.  'What if' is a phantom, an apparition that shows up like a ghost in my dreams, whose only duty  is to frighten me and keep me small in my expressions, childlike in my power and filled with fear.

Rushing is a fear of not getting what I want or missing out on a prize or side-stepping all the bits of synchronicity and bits of magic that lie at my feet and buzz around my head because I'm in such a hurry I don't see them.  To rush is to risk missing out on the serendipicious  treats that shower me with invitations to play if only I might pause and pace myself to see and receive. 

Worry and rush are no friends to me, though I'm completely guilty of trusting in both; often. They'll never fill my bank account, my dinner plate or my wardrobe closet.  I've come to recognize how much they've sucked the life out of me over the years. And maybe now I'm done with both of them so much so, that I just might try living without the two troublemakers. 

Confidence will be my choice over the worry bug and Ease will be my preferred style of motion. I'm inviting Synchronicity and Magic to hang out wth me every day.

I'm imagining a much better relationship with myself!

I took a moment here to look up a good quote on worry to add to the blog and this is what I found.


“According to Vedanta, there are only two symptoms of enlightenment,  just two indications that a transformation is taking place within you toward a higher consciousness. The first symptom is that you stop worrying. Things don't bother you anymore. You become light-hearted and full of joy. The second symptom is that you encounter more and more meaningful coincidences in your life, more and more synchronicities. And this accelerates to the point where you actually experience the miraculous. 
― Deepak ChopraSynchrodestiny: Harnessing the Infinite Power of Coincidence to Create Miracles

Thanks Deepak! You expressed it so much better! 

I'll let you know what happens next as I open up to new friends Synchronicity and Magic.~~


Batter, up!

Colleen Hannegan

That's the feeling I carry with me this week. One more time, I'm standing up to bat in a new game, a new chapter, a new inning in my game of life.

My memoir is due out this month. After seven years in the works...(more like five decades in the making!), four editors, numerous coaches, self-help classes and retreats that number more than my toes and fingers, I'm standing up to launch my book into the field of a zillion other books and memoirs, among great and unknown authors alike. Why would I attempt what I have never attempted so far in life and at this later stage? 

I've wondered at many 3am wake-ups this very thing. Why am I willing to risk so much time and money, the hours and effort on such a grand endeavor?  

Because I have a dream. Or maybe it's I had a dream when I was a young woman about how fabulous it would be to write and interest others in my experiences, revelations of life's wonder and magic and in the different places and people I meet along the way. And that at my mid-life juncture this dream came back to me and could no longer be shelved in that place of unlived desire and wishes unfulfilled. It demanded I live it, no matter what. 

So I lived and so I write. And in the telling of my mistakes and success, crisis and healing, the magic proved to be still alive and well in the girl within, who will not shut up about going out and having fun, telling the stories and sharing them all with other women, as well as the brave men who dare to understand the power of the girl within.

My palms are sweaty as I grip my bat, dig my heels into the dirt, and focus my vision on that opportunity that says "batter up." I see the prize of a solid hit, the sound of that cracking, slamming drive and the path this book will take. I'll drive it out into the world and see how high it will fly and where it lands.

And if the dream I have comes true, it will sail into the crowds and I'll have a home run. 

No matter what, I will have lived a dream and seen it come to fruition.

I do still believe, I do still dream and so I write.


me on bike

Flow, baby, flow.

Colleen Hannegan


My heart is broken open….again. Love is the greatest adventure, the highest mountain; deepest ocean, immeasurable, ever moving, calm and raging- a peaceful revolution. It’s not a battlefield, though passing through its’ charge can bring down the mightiest and raise up the lowly to an equality of the human experience. 


    Love heals, though it can feel like pain, chipping away at the hardened shell we often hide in imagining we are safe and cannot be touched by true love that always asks for our surrender.


    How difficult,  to be looking into the depth of our soul, facing our self truth and coming to a screeching halt, knowing there is only this one truth that will set us free from all doubt and worry- that we are lovable. And realizing  the only change that we affect in our lives and in this world is accepting that unattached loving is our greatest lesson, our prized possession, our only honest,  deliberate purpose in life…to love ourselves and all we put our attention to without attachment to outcome. There is no finish to love, or end. It can’t be dammed up and collected or saved or hidden away or owned. 


    And when we hurt and blame loving, we know we’ve tried to hold too tight to the outcome we imagined. An open heart is a living place for love that has no walls, no roof, no doors, no locks. It lives forever there and forever it flows.